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Mall Expansion Wing Opens
(October 30, 2005) - Expansion

Mall at Green Hills hosted a grand opening for the new wing of diverse retailers on Saturday and Sunday, Oct. 29 -30 with a ribbon-cutting ceremony with Nashville Mayor Bill Purcell, Robert Perlmutter, managing partner of Davis Street Land Company, Hank Woerner, general manger of the mall, and Councilman Jim Shulman. The ribbon-cutting took place on at 9:30 a.m. on Oct. 29 and stores opened at 10 a.m.  
 
New retailers that opened in the expansion wing include The Cheesecake Factory, Davis-Kidd Booksellers, Z Gallerie, Panera Bread, Cole Haan, L’Occitane, BCBG Max Azria, Coldwater Creek, Elisabeth, Lucky Brand Dungarees, Marmi Shoes, and Sigrid Olsen.  The expansion wing also includes newly relocated and expanded retailers Brighton Collectibles and Mimi Maternity. The more than 80,000 square foot expansion introduces many retailers for the first time in the Nashville market and continues to position The Mall at Green Hills as the premier mall in the region. Announced store openings in 2006 will include Tiffany & Co., Louis Vuitton, Sephora, and Godiva Chocolatier.  
 
“This expansion brings many new trend-setting retailers to the Nashville market,” said Woerner. “The mix allows us to continue and grow the best fashion, entertainment and décor retailers in the region.”  
 
The New stores  
 
With a lavish décor of French limestone floors and decorative columns, hand-painted fabrics, contemporary lighting and an abundance of cherry wood, guests know they are in for a special experience when dining at The Cheesecake Factory. The unique, upscale casual dining restaurant offers more than 200 menu selections including appetizers, pizza, pasta, seafood, steaks, salads, sandwiches, and more. The decadent menu includes specialty dishes such as Chicken Madeira, Miso Salmon, Cajun Jambalaya Pasta, and The Factory Burger. Living up to its name, The Cheesecake Factory boasts 50 delicious varieties of cheesecakes and desserts including the White Chocolate Raspberry Truffle® Cheesecake and the new Godiva Chocolate Cheesecake.  
 
With its flagship store moving to the mall an anchor tenant with 30,000 square feet, the loyal customers of Davis-Kidd Booksellers feel right at home in this new, convenient location. Davis-Kidd’s Nashville store has consistently been named the winner among bookstores in “best of” polls by media outlets year after year. The savvy retailer hosts many in-store special events, reading by top authors, celebrity readings and more. A popular destination within the store is the Bronte' Bistro Café.   Named from Parisian slang, “bon chic, bon genre” meaning good style, good attitude, noted French designer Max Azria sells his BCBG women’s collection in more than 110 company-owned stores worldwide. 
 
BCBG Max Azria is taking the world by storm, with critically-acclaimed, award-winning collections and a loyal following of Hollywood’s top celebrities. This fashion powerhouse has evolved into one of the hottest names in the fashion industry. Azria has expanded his product offering to the men’s arena as well as fragrance lines to the delight of his dedicated customer base.  
 
Coldwater Creek features a plethora of women’s apparel and much more in this dynamic store. Shoppers may select from the hottest fashions ranging from dresses, jackets, blazers, pants, shorts, skirts, sweaters, and vests along with jewelry and accessories. Gifts and home furnishings along with an art gallery are among the offerings at this new store.  
 
Cole Haan is one of the most respected and quality-driven footwear and accessory names in the world. The name comes from Trafton Cole, who created the brand with an emphasis on quality and incredible craftsmanship, and Eddie Haan, who made it all about service to the customer. Today it brings that heritage to all of its products, including men’s and women’s footwear, belts, hosiery, handbags, small leather goods, fine outerwear and watches.  
 
Elisabeth is a boutique approach to dressing for women who demand great style, drawn to quality and clothes with unique personality and options. Liz Claiborne first introduced the Elisabeth brand in 1989 and it has since evolved into a career-focused line of fashion clothing that exudes the signature-classic style chosen by discriminating, stylish women. Other brands in the store include Ellen Tracy, Emma James Sigrid Olsen and more.  
 
Sigrid Olsen offers women’s wardrobe choices in simple yet bold colors and distinctive prints of the fashion label that bears her name.  From casual resort wear to year-round sportswear to sophisticated evening wear, Sigrid Olsen has something for every woman, including special sizes divisions featuring Sigrid Olsen Petit and Sigrid Olsen Woman. The home line includes exceptional bedding and bath selections.  
 
With a sense of humor and “routed in rock ‘n’ roll” heritage, Lucky Brand Dungarees stands for independent thinking, individual style and authenticity. Lucky Brand Dungarees creates, designs and produces denim, sportswear, outerwear, T-shirts, active wear and accessories for men and women. The company founders are Gene Montesano and Barry Perlman.  
 
Marmi Shoes is a women’s store offering European influenced footwear and accessories including unique handbags, belts, and sterling jewelry.  Offerings include high-fashion designs by Sesto Meucci, Van Eli and Rangoni of Florence in impressive size ranges from 4 to 12, including some 13’s, in five widths from super slim to wide. Marmi features a relaxed boutique-like atmosphere where a helpful staff, trained in proper fit and comfort, is ready to assist customers.  
 
Kiehl’s was founded as an old-world apothecary in New York’s East Village in 1851 and ever since has remained dedicated to providing patrons with uniquely efficacious skins and hair products along with attentive, personalized service. Products are made utilizing the finest ingredients known to Kiehl’s in its extraordinary formulations to ensure the high quality skin, hair and body care that customers have come to expect.  
 
L’Occitane is a brand which focuses on the well-being of men and alike. Products range from personal care lines to home fragrances, manufactured in the time-honored traditional way using fine natural ingredients, primarily from Provence. All products and stores reflect the company’s core values of authenticity, simplicity, sensory pleasure and respect for people and the planet.  
 
Z Gallerie is a lifestyle retailer offering a variety of high-quality and reasonably priced merchandise for the home including furniture, artwork, lighting, tabletop, textiles, and decorative accessories selected worldwide. Z Gallerie offers approximately 10,000 square feet of merchandise for every room in the home. The staff is dedicated to providing a memorable shopping experience that combines outstanding customer service and a distinctive assortment of carefully selected merchandise at affordable prices.  
 
Panera Bread is bakery-café where freshly made bread and sweet goods are produced on site and the company mission is “A load of bread in every arm®.  The bakery-café showcases the art and craft of bread-making, helping consumers become true bread connoisseurs. Other delicious items on the menu include baked soufflés, bagels, soups, sandwiches, hand-tossed salads, pastries, and sweets.  
 
Minnie Pearl Cancer Foundation Benefit  
An invitation-only event with Charlie Daniels and Friends was held on Friday, Oct. 28 from 7 - 10 p.m. that included a concert by the Grammy-winner, exclusive VIP shopping in the expansion wing, cocktail reception, complimentary valet parking and more to benefit The Minnie Pearl Cancer Foundation. Celebrity guests included Brenda Lee, Buddy Jewel and Darrell Waltrip.  The evening’s emcee was award-winning radio personality Gerry House, host of the morning radio show The House Foundation on 98 WSIX-FM. Event sponsors were Thoroughbred Motorcars, WSMV-Channel 4, WSIX-FM, and NFOCUS Magazine.   The Minnie Pearl Cancer Foundation is a non-profit organization committed to funding programs that provide the greatest benefit to cancer patients and their families, including new programs in cancer research, education, and patient and family services. All of these are done in memory of internationally renowned comedienne Minnie Pearl.  
 
Special family activities were planned throughout the grand opening weekend through Davis-Kidd Booksellers in honor of its 25th anniversary along with community partners First Tennessee Bank, Vanderbilt University Athletics, Nashville Lifestyles Magazine, and Baptist Hospital.  The first 400 shoppers entering the new wing received $50 Mall at Green Hills gift cards, a new mall gift card program launched in late September.  
 
The Mall at Green Hills is located in Nashville, Tennessee at 2126 Abbott Martin Road and is owned, leased and managed by Davis Street Land Company. Davis Street Land Company is a privately held real estate company focused on the ownership and development of upscale centers and Main Street properties located in suburban and urban downtowns. In recent years, the principals of the company have been responsible for the development and ownership of unique retail properties such as The Falls Shopping Center in Miami, FL, Renaissance Place in Highland Park, Illinois, The Gardens on El Paseo in Palm Desert, California, and Plaza Frontenac in St. Louis, Missouri. The Chicago-based company provides development, management and leasing services for institutional and private investors.